Writing Effective Sales Content

I won't lie to you on this one but there are 100 + resources online that could help you write better sales content. My perspective is a bit more basic than that - if you don't write a lot with your work, if you write mainly with acronyms and text-speak, if you didn't pass your English O'Level, GCSE, then you need to get a handle on the very basics of writing. The short cut to great sales copy doesn't exist. Having a great conversational sales style is of no benefit to you if you cannot write in a way so that you can be understood. I have mentioned it before in other episodes - storytelling - maybe that should be story writing, ultimately you need to be able to write emails, letters (YES letters), direct marketing copy, presentations, etc... To do that you need to understand the basic principles of grammar, format, etc... I hope this episode helps underline that and point you towards some good books to help - STEPHEN KING & STRUNK and WHITE are 2 great places to start.