Writing for Humans: The Real AI Workflows Behind Great B2B Content

#387 | Six B2B marketers share tactical plays for using AI to make content that doesn't sound like AI. This Exit Five Live session breaks down a set of specialized agents that lifted blog traffic 700% in six months, a 23-step agent that researches and writes AEO content straight into WordPress, and the winning play: turning original survey data into an ownable narrative. Also on the agenda: a structured review process that replaces vibes-only QA, a Claude skill trained on stakeholder feedback so drafts land pre-aligned, and five rules for using AI to learn faster without outsourcing your thinking. One thing the full group agreed on: the human stays in the loop.Timestamps(00:00) - - Intro and the Exit Five Live Format (03:47) - - Meet the Lineup (07:38) - - Build a Digital Team of Specialized AI Agents (14:33) - - Before the Prompt and After the Prompt (21:42) - - A 23-Step Agent That Writes AEO Content for LLMs (30:11) - - Turn Original Research Into a Content Differentiator (33:20) - - Treat Your Edits as Training Data (35:55) - - Faster to Content and Faster to Internal Buy-In (43:19) - - Rules for Learning With AI (49:16) - - The Winning Play Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more