Writing for online

from The BBC Academy Podcast · host BBC Radio

Traditional TV and radio audiences are now able to discover your content via many platforms online, so how do you make sure your message and your programme doesn’t get lost? Simon Ford is joined by BBC producers Jaine Sykes and Mike Kibblewhite, and author, copywriter and trainer Neil Taylor, to discuss how establishing the right tone and structuring your copy can help both novice and more experienced writers.

Episode metadata supplied by the publisher feed · Published Jun 6, 2013

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Writing for online

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