Writing, Religion, and Walt Disney with David Perell

Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content. Today, Greg is joined by David Perell, writer and founder of Write of Passage, where students learn a step-by-step method for publishing quality content and distributing ideas, leading to unexpected opportunities and increased serendipity in their work and life. In this episode, we chat about building Write of Passage, Religion, Walt Disney and more. A SPECIAL THANKS TO OUR SPONSORS►► This episode is brought to you by Retool.Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/►► This episode is also brought to you by Athletic Greens.AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team: https://www.bigoceanpodcasting.comDavid Perell: https://twitter.com/david_perellSHOW NOTES00:00 - Intro00:40 - Why David launched Write of Passage04:00 - Have a bad 2-year plan but a great 10-year plan09:33 - Why everyone is a writer15:07 - The economics behind Write of Passage21:16 - How to build an audience25:15 - Community vs. Religion33:29 - Going to heaven, passive income, and getting laid41:54 - Vertical leadership, yes or no?52:13 - How to connect with David