Writing, Rewriting, and Reinvention: Karen Heenan’s Journey to Indie Success

In this insightful episode of The Write Place Podcast, host Wayne Kelly welcomes historical fiction author Karen Heenan for her third appearance on the show. Karen shares her journey from being traditionally published with a small press to becoming a successful self-published author with multiple series under her belt. She discusses the challenges and rewards of indie publishing, offering valuable insights into book marketing, cover design, and Amazon advertising.Karen’s latest novel, French Lessons, is the newest entry point into her Ava & Claire series, which originally followed a family in 1930s Philadelphia. This new instalment shifts the focus to Pearl, the eldest daughter, as she embarks on a long-awaited adventure in post-war Paris. However, the reality of a city still recovering from occupation is vastly different from her romanticised expectations, making for a compelling “fish-out-of-water” story.Beyond discussing her writing process, Karen reflects on the learning curve of self-publishing, from regaining her rights from a small press to finding the right cover designer to attract her ideal readers. She details how advertising—particularly on Amazon and through BookBub deals—has played a crucial role in increasing her book sales, helping her achieve an impressive $47,000 in royalties last year—a significant leap from the previous year.For authors considering the indie path, Karen offers encouraging advice: self-publishing doesn’t mean giving up on traditional publishing; instead, it provides flexibility, control, and the opportunity to build a sustainable writing career on your own terms.She also shares the book that saved her life, which deeply resonated with her as a child and helped shape her understanding of the emotional power of fiction.This episode is packed with practical tips, industry insights, and inspiration for writers at all stages of their careers. Don't miss it!Links & Resources:Karen Heenan’s Website – Sign up for her newsletter and download a free historical fiction novel!French Lessons available now on Amazon (Kindle & Print)Grab your free Write or Die Writer's Survival Kit hereWant to read the first 3 chapters of The Call Back for FREE?Check out Wayne's Online Courses hereEmail Wayne - wayne (at) waynekellywrites.com