WTF #018 - Shamini Rajarethnam CEO of Rationale

Shamini Rajarethnam is the powerhouse CEO of luxury skincare brand Rationale. In this episode she shares the incredible story of her rise from digital marketing coordinator at the brand in 2017, to CEO in just over 6 years. As a forward-thinking businesswoman and innovator, she’s taken the company from selling products only through dermatologists to 14 flagship stores across Australia and more internationally. Two young CEOs, in Shamini and Marty, compare notes on the challenges of growing and maintaining strong brands.