WTF #026 - Jesse Jones - WHITEFOX Senior Advisor & Negotiator

In this episode, Marty and Jesse sit down to unpack what it really looks like to turn things around. From self doubt to standout results, Jesse shares how 2025 became the year everything shifted and why that change had to start within. After a breakthrough year, Jesse opens up on the internal battles that almost held him back and the mindset shift that pushed him forward. It’s honest, raw, and a reminder that no result happens without real reflection. One shift. One choice. And one of the most remarkable turnarounds Marty has seen in nearly two decades of running a business