WTF is Chipotle Thinking

Chipotle is no longer for everyone, and that was exactly the intention. In today's video, we reveal how the world's favorite burrito chain "lost its way" by intentionally excluding the middle class with exorbitant prices. From the 2024 portion wars to the introduction of AI-powered production robots, Chipotle is ushering in a new, exclusive era of fast-food casual.Discover how Chipotle transformed from a local burrito joint into a protein-rich "macronutrient pharmacy" for the wealthy, while offering the working class a dystopian $3.82 protein cup as an exit signal.