WTF (Where to Focus) as a Practice Leader in 2024

Can you sense it? We're on the brink of significant change. It seems like everything we've long accepted about audiology and hearing care is shifting rapidly. The ground beneath us is moving. In this episode, I discuss four crucial areas to focus on so you can stay ahead of these changes, rather than being left behind. We'll cover the impact of the baby boomer transition, the rise of Artificial Intelligence, the challenges in recruitment, and the wave of consolidation from large, impersonal groups. If you own or operate a private practice hearing care clinic, this episode will resonate with you and offer practical insights on where to invest your time, energy, and resources to thrive in these transformative yet promising times. *** The Business of Hearing podcast is delivered by industry marketing and growth specialist Oli Luke as he shares how private practice hearing care clinics can grow marketshare, intelligently play defense to market threat, and intelligently acquire more patients. To learn more about the Business of Hearing, visit www.businessofhearing.com To learn more about working with Oli and his team, visit www.orange-gray.com