#WTF42 - Arthur Lam - Negawatt & Zero2 - Flipping the ESG Funnel: Promoting Low-Carbon Living and Daily Sustainability Through Behavioral Incentives

Welcome back to a fresh season of What The FinTech? 🚀 In our opening episode, we sit down with Arthur Lam, CEO and Co-Founder of Negawatt and Zero2. Arthur takes us on a deep dive into a concept that's both radical and foundational: double materiality. As we explore this journey, we're pushed to question - What's the real impact of our greatest product, our employees? While many CEOs dream of driving behavioural change for a sustainable future, and countless companies flash the term "sustainability" on their websites, Arthur presents an honest reflection. How feasible is it to genuinely motivate, digitize, and quantify the daily ESG engagement of employees? And even more crucially, can businesses make it financially viable? Arthur's vision with Zero2 goes beyond mere tech solutions. He emphasizes the creation of an entire ecosystem - one that challenges and redefines the conventional ESG approach. It's a vision that calls for bottom-up inspiration, recognizing every stakeholder, from the privileged to the underprivileged and uneducated. Discover how Zero2's community feature not only tracks but rewards employee ESG engagement, creating tangible, cost-effective impact. In these unpredictable times, Arthur underscores the urgency to innovate with the resources we have, embracing adaptability and out-of-the-box thinking. Dive into this episode and begin a transformative journey towards a sustainable future! Medhy - Host: Medhy Souidi Guest: Arthur Lam