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WTH Is Zero-Party Data? episode artwork

EPISODE · Oct 12, 2021 · 21 MIN

WTH Is Zero-Party Data?

from Resource Centre · host BFM Media

You may be familiar with first-party data strategies that are set to take the spotlight when all the major browsers go cookieless next year. But have you heard of zero-party data? Daniel Henriksen, Head of Programmatic Strategy, joins us to talk about both first-party and zero-party data, as well as how brands can create trust among consumers to facilitate the sharing of ZPD. Image Credit: faithie | ShutterstockSee omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Oct 12, 2021

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WTH Is Zero-Party Data?

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How long is this episode of Resource Centre?

This episode is 21 minutes long.

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This episode was published on October 12, 2021.

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You may be familiar with first-party data strategies that are set to take the spotlight when all the major browsers go cookieless next year. But have you heard of zero-party data? Daniel Henriksen, Head of Programmatic Strategy, joins us to talk...

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