WTWH011 - How to manufacture Kosher weigh-less cookies - Sara Maltz, CEO Weighless Cookies

Every year, Kosherfest showcases a multitude of vendors in the health food sector. One which stood out this year was Weighless cookies. The company was established by Abie Maltz eight years ago. At the time, Abie owned a restaurant in Brooklyn called Nu Cafe 47. Due to the lifestyle of running a busy restaurant, access to unhealthy food, lack of exercise, and stress, he gained nearly 50 lbs. At his cardiologist’s urging, he decided to make a change. Abie joined a gym, and while losing weight solely through exercise, realized he needed a healthy snack to keep him satisfied between meals. He did some research on how to create an appetite-suppressing pastry to help him on his weight loss journey. Abie spent months creating the perfect one, playing around with ingredients and recipes. After much trial and error, he created his first cookie, the quinoa chocolate chip cookie. Abie started eating the cookies in place of other snacks, which usually weren’t of the healthiest variety. As a result of his new snack, along with improving his overall diet, and his exercise regimen, he dropped over 40 lbs of what he had gained. His customers commented on how great he looked, and upon learning about the cookies, prodded him to sell them, so others could achieve the same results. Weighless cookies was born. The What the Warehouse show is hosted by Warehouse Innovation Evangelist Craig Collins, discussing thought leadership, best practices, and the latest innovations in warehouse management. Get interviewed on the What the Warehouse Show: https://craigc-granitewms.zohobooking... Get a demo of the Granite Warehouse Management Software here: https://www.granitewms.com/