X Is For Extinction

The Implosion of X: Why Brands Should Rethink Twitter Izzy Dadoski and Yasmine Robles are turning up the heat with a no-holds-barred conversation about the implosion of Twitter—now known as X—and what that means for brands, marketers, and anyone still hanging on to their old handles.From Twitter’s heyday as the go-to spot for real-time reactions, breaking news, and beloved brand sass, to its current state under Elon Musk’s ownership, Izzy and Yasmine break down what went wrong (hint: mass firings and paid blue checkmarks are just the beginning). The hosts share their strong opinions on the platform's decline, the impact on brand safety, and why X just isn’t worth your marketing budget—or sanity—anymore.Wondering where to take your brand voice now that X is Ohio-level “mid”? The duo dishes on alternatives like Threads, LinkedIn, Reddit, and—of course—the power of good old email and SMS. Plus, they sprinkle in plenty of laughs, marketing wisdom, and even a skydiving challenge if Izzy hits 10,000 LinkedIn followers.So grab your headphones, press play, and get ready for an unfiltered dive into what to do (and what NOT to do) if you want your marketing to stay hot without getting burned on X.Market It Like It's Hot Moments00:00 Twitter's Unique Spontaneity03:52 Elon Musk's Twitter Takeover Chaos08:00 "Debating Twitter's Blue Check Worth"11:36 "Wendy's Tweets and Brand Impersonation"16:24 Posting on X: Is It Worthwhile?18:50 Evolving LinkedIn: More Personal Connections20:20 TikTok Algorithm Frustrations23:50 Free Marketing Strategy Workbook29:19 Red Bull Sponsorship Request30:02 "Metaphorical Defeat Proven"Here are 3 key takeaways every marketer needs to know:Brand Safety is at Risk: After Musk’s acquisition and changes, anyone can buy a verification badge, brand impersonation is rampant, and moderation has taken a nosedive. That means your reputation is at risk.Audience & Engagement are Gone: Most users—and advertisers—have left. Unless your audience is exclusively made up of “incels in their mom’s basement” (Izzy’s words!), you’re likely missing your targets.Better Platforms Exist: Instead of clinging to a dying platform, now is the time to focus on LinkedIn (drama-free-ish, and professional), Instagram Threads (mid but improving), Reddit (vibrant, topic-based communities), TikTok, and—don’t forget!—building your own email and SMS lists.Stay in touch and get the latest updates by following us on:Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel MarketingThe Rebel HourJoin us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.Copyright 2026 Rebel Marketing