X (Twitter) in 2026: Where It Fits in Your Marketing Strategy (For Agents & Advisors)

For years, Twitter was the go-to place for real-time conversation. Now as X, the platform has evolved but the core idea hasn’t changed. It’s still where conversations happen fast.  In this episode of the AmeriLife Marketing Mentors podcast, David Belleville and Jo Barker break down where X actually fits in a modern marketing strategy for agents and advisors in 2026.  We get real about it. X is not your first platform. It is not where most Medicare or annuity audiences live. But it can be a powerful supporting channel if you know how to use it the right way.  Here’s what we cover: • Why X should be a supporting platform, not your primary focus • How to use X to stay on top of trends, news, and industry conversations • The real metric that matters (hint: it’s not likes) • How to build authority by sharing opinions and joining conversations • Why comments and reposts drive growth on X • How threads and curiosity-driven content increase engagement • The rise of video on X and how to repurpose your content • How Grok is changing the platform with real-time insights and fact-checking • When X makes sense for your strategy and when it doesn’t  If you’re an agent or advisor trying to figure out where to spend your time on social media, this episode gives you a clear, practical lens.  Bottom line: X isn’t where you start. But it might be where you scale.  Subscribe for more real-world marketing strategies built for the health and wealth space.  More marketing strategy insights from AmeriLife Marketing Mentors:  ➡️ Instagram: @AmeriLifeMarketingMentors  ➡️ TikTok: @AmeriLifeMarketingMentors  ➡️ Facebook: AmeriLife Marketing Mentors  ➡️ LinkedIn: AmeriLife Marketing Mentors  ➡️ Website: amerilifemarketingmentors.com Want help building your strategy? https://marketingmentors.amerilife.com/?utm_source=podcast&utm_medium=streaming&utm_campaign=organic #MarketingStrategy #DigitalMarketing #InsuranceAgents #FinancialAdvisors #SocialMediaMarketing #ContentMarketing #PersonalBranding #XPlatform #TwitterMarketing #AIinMarketing #GrokAI #LeadGeneration #MarketingTips #AmeriLife #MarketingMentors    Chapters (00:00:00) - Twitter: Where It Fits(00:00:33) - X-Social Media(00:03:56) - How to Build an Audience on X(00:05:29) - How to start a conversation on X(00:06:40) - Social Media's Evolving With Grok(00:09:03) - How Social Media Can Help You Lead With Grok(00:13:13) - Social Media: The Future of X