Xavier Rocabado's Perfect Bite | How Bairu Is Empowering Restaurants Through Smart Tech in Latin America

In this episode of The Perfect Bite, host Sarah Perkins sits down with Xavier Rocabado, CEO and co-founder of Bairu, a fast-growing food tech startup from Bolivia helping restaurants across Latin America manage sales, communication, and payments through WhatsApp commerce.What started as a simple digital kiosk idea for a friend’s restaurant has evolved into a full-scale platform streamlining restaurant operations in Mexico, Ecuador, and Bolivia — and it’s only getting started.Xavier shares how his team pivoted from hardware to software, integrating AI chatbots, payments (Stripe, Linxer, MercadoPago), and automation into an intuitive tool that helps restaurants connect with customers, reduce errors, and scale sales directly through WhatsApp.He also discusses his experience going through Techstars’ Future of Food accelerator, being the first Bolivian founder to enter the program, and how he’s combining technology and humanity to improve the restaurant experience in emerging markets.In this episode, you’ll learn:How Bairu is transforming food tech in Latin AmericaWhy WhatsApp is the most powerful restaurant commerce tool in emerging marketsWhat Xavier learned from the Techstars accelerator in the U.S.How food tech can preserve hospitality’s human touchThe power of perseverance, pivots, and passion in entrepreneurshipTo learn more about Bairu and download the app, please visit www.bairu.io.You can connect with Xavier and the Bairu team on LinkedIn, Instagram at @bairu.io, and TikTok @bairu.io.Want to watch the entire episode? Head here to our YouTube! Make sure to subscribe, rate and review The Perfect Bite anywhere you listen to podcasts. You can follow us on social media @perfectbitepod and visit our site www.theperfectbitepod.com.