Xbox Players Are Frustrated. Asha Sharma Knows It and is Sweating Every Detail

Xbox just showed a recap of the Project Helix GDC talk. This is their next-generation vision for Xbox hardware, but the bigger story might be the identity crisis surrounding the entire brand. New Xbox leadership says frustrated players are right, Asha Sharma is promising change, and Microsoft clearly knows something has to shift. But can Project Helix actually solve Xbox’s biggest problems? Can team Xbox? They NEED to.Today I discuss the Project Helix conference recap, Xbox’s new strategy, player frustration, and why they need to figure it out.