#Xerocon San Diego: Ben Richmond, VP of Business Growth at Xero

SponsorsTOA Global: http://cloudaccountingpodcast.promo/toaglobalLivePlan: http://cloudaccountingpodcast.promo/liveplanHalon Tax: http://cloudaccountingpodcast.promo/halontaxShow Notes1:20 - Ben’s view of advisory and where it fits in with compliance4:36 - What is Ben’s biggest challenge in his role as VP of Business Growth in the Americas?5:53 - The importance of book-to-tax workflow8:23 - Ben’s background (how he got to be where he’s at)10:28 - The problem with going too far into the future with sessions at conferences (thought leaders are scaring firms about blockchain when hardly anybody is using it yet)12:38 - The biggest barrier to innovation for large accounting firms in the United States15:10 - What if accountants just focused on their processes?Connect with BenLinkedIn: https://www.linkedin.com/in/ben-richmond-ca-b8794220/Twitter: https://twitter.com/benrichmond1 Email: [email protected] LinksDeloitte's 2019 Global Blockchain Survey: (https://www2.deloitte.com/content/dam/insights/us/articles/2019-global-blockchain-survey/DI_2019-global-blockchain-survey.pdf)Subscribe Apple Podcasts: http://cloudacctpod.link/ApplePodcastsSpotify: http://cloudacctpod.link/SpotifyGoogle Play: http://cloudacctpod.link/GooglePlayStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/OvercastGet in TouchThanks for listening! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, do us a favor and write a review on iTunes. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus.