EPISODE · Jun 5, 2026 · 15 MIN
【消费故事会】一句“进城办事”，为什么让阿迪达斯赢麻了？
from 早点生活
【消费故事会】一句“进城办事”，为什么让阿迪达斯赢麻了？穿上国际大牌去“进城办事”，你是不是也被这个反差梗逗乐了？明明只是个尴尬的翻译失误，阿迪达斯怎么反而顺水推舟“赢麻了”？全网都在夸这是神级公关，但这波爆红真的只是因为品牌会接梗吗？当企业连写文案都开始依赖AI，这场侥幸过关的闹剧背后还藏着多少隐雷？欢迎收听本期播客，聊聊“进城办事爆火背后的情绪共鸣与AI偷懒风险”本音频来自虎嗅音频直播栏目《早点生活》每个工作日7:30~9:00 ，预约和锁定【虎嗅APP】的视频号、抖音，保持与时代同频。本期主播： 原子 阳仔 运营：康康
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【消费故事会】一句“进城办事”，为什么让阿迪达斯赢麻了？
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