EPISODE · Jun 16, 2026 · 21 MIN
【消费故事会】世界杯，成了中国品牌的广告牌了？
from 早点生活
【消费故事会】世界杯，成了中国品牌的广告牌了？国足缺席的世界杯，中国品牌凭什么成了全场主角？从官方赞助到场外周边，中国企业如何抢占全球流量？告别粗暴砸钱买广告牌，出海品牌该如何找准新角色？狂砸千万美元做营销，这场体育狂欢到底划不划算？欢迎收听本期播客，聊聊“世界杯狂欢背后的中国品牌出海进化史”本音频来自虎嗅音频直播栏目《早点生活》 每个工作日7:30~9:00 ，预约和锁定【虎嗅APP】的视频号、抖音，保持与时代同频。本期主播：原子 粥粥运营：康康
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【消费故事会】世界杯，成了中国品牌的广告牌了？
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