校園書店的下一步：從賣書到打造校園生活平台-麗文文化總經理楊宏文

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本集《關於出版，我想說的是……》邀請到麗文文化總經理楊宏文，分享校園書店如何在少子化、電商崛起與 AI 浪潮下尋找新出路。從傳統校園書店的「1.0時代」，到校園通路的「2.0轉型」，再到結合商品、服務與校園需求的「3.0生活平台」，麗文文化如何深耕全台21所大學，從賣書延伸到文具、3C、校園紀念品，甚至各種學生生活所需商品？面對學生人數逐年下滑的嚴峻挑戰，校園通路還有哪些優勢？出版人又能從中看見哪些新的市場機會？一起來聽楊總解析校園市場的變化與未來。本集帶您看見：校園書店如何從『賣書』走向『經營校園生態圈』。 -- Hosting provided by SoundOn

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校園書店的下一步：從賣書到打造校園生活平台-麗文文化總經理楊宏文

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