EPISODE · Aug 5, 2026 · 19 MIN

鞋狗08 鞋狗的耐克帝国

【本期主题】拆解品牌缔造与信任经济学的惊险跳跃——从代理商到自主品牌的绝地反击、信用资产对冲产品缺陷、恶棍团队的边缘人领导力，深度解析伟大品牌如何在混乱中诞生。【核心案例】为什么芝加哥展会上油漆未干的残次品反而拿到大单？鬼冢虎背叛如何催生耐克自主品牌？35美元Swoosh标志与“六维”命名的决策质量差异？

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鞋狗08 鞋狗的耐克帝国

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