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鞋狗12 1972年耐克靠烂球鞋起家 episode artwork

EPISODE · Aug 9, 2026 · 20 MIN

鞋狗12 1972年耐克靠烂球鞋起家

from 深蓝传记：硬核人物志与商业进化论

【本期主题】拆解品牌诞生的信任经济学——劣质产品 vs 长期信用资产、危机中的组织冷血与运营反转，深度解析“人品账户”如何为企业兜底。【核心案例】为什么芝加哥展会上油漆未干的残次品反而卖爆？普雷方丹的灵魂注入与“试试你会爱上”的布道；慕尼黑惨案后的运营反转（约翰逊/伍德尔对调）？

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