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鞋狗18 1977耐克永无止境 episode artwork

EPISODE · Aug 15, 2026 · 13 MIN

鞋狗18 1977耐克永无止境

from 深蓝传记：硬核人物志与商业进化论

【本期主题】拆解从生存到超越的品牌人格确立——技术减法与叛逆者代言、错误转化与敌人招安，深度解析“永无止境”的商业哲学。【核心案例】为什么NASA工程师的气垫鞋让约翰逊脚起水泡却仍被保留？麦克罗叛逆签约如何定义品牌态度？韩国假鞋工厂“做100年牢”威胁后为何直接招安？

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鞋狗18 1977耐克永无止境

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