EPISODE · May 19, 2026 · 8 MIN
新消费的情绪增长学
from 做龚牛-牛论几句，不AI吹
为什么产品功能越来越同质化，有的品牌持续出圈，有的却陷入价格内卷？当下消费市场早已告别“好用就够”的功能时代，正式进入情绪决策、场景为王的新增长周期。本节目拆解新消费底层逻辑，深度解读从“卖功能”到“卖情绪”的5大核心变革，带你看懂用户不再为参数买单、只为自我状态与生活感受付费的消费真相。抛开虚浮的营销概念，聚焦食品、饮品、餐饮、新消费赛道实战逻辑，拆解如何把产品功能翻译成用户情绪价值、把场景需求转化为品牌长期增长资产，为创业者、品牌操盘手、营销人提供可落地的新消费增长思维。
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新消费的情绪增长学
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Frequently Asked Questions
How long is this episode of 做龚牛-牛论几句，不AI吹?
This episode is 8 minutes long.
When was this 做龚牛-牛论几句，不AI吹 episode published?
This episode was published on May 19, 2026.
What is this episode about?
为什么产品功能越来越同质化，有的品牌持续出圈，有的却陷入价格内卷？当下消费市场早已告别“好用就够”的功能时代，正式进入情绪决策、场景为王的新增长周期。本节目拆解新消费底层逻辑，深度解读从“卖功能”到“卖情绪”的5大核心变革，带你看懂用户不再为参数买单、只为自我状态与生活感受付费的消费真相。抛开虚浮的营销概念，聚焦食品、饮品、餐饮、新消费赛道实战逻辑，拆解如何把产品功能翻译成用户情绪价值、把场景需求转化为品牌长期增长资产，为创业者、品牌操盘手、营销人提供可落地的新消费增长思维。
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