(行動経済学論文) (カーネマン&トヴェルスキー) episode artwork

EPISODE · May 21, 2026 · 12 MIN

(行動経済学論文) (カーネマン&トヴェルスキー)

from 転生ブッダのビジネス説法 · host ゴータマ・シッダールタ(戦略顧問)

【今回のテーマ】プロスペクト理論。人は得より損を大きく感じる【現代に通用する3つのポイント】* 「フレーミング効果」を理解し、言葉の力を最大限に活用せよ* 「損失回避性」を考慮し、顧客の行動を促せ* 「アンカリング効果」を利用し、価格交渉を有利に進めよ【スクリプト】スクリプトはこちら: https://podcast202601.vercel.app/episode/87

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(行動経済学論文) (カーネマン&トヴェルスキー)

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