XLASH - med Svante Gabrán, CEO och grundare

from E-commerce Success - podden om framgångsrik e-handel · host Jonny Rosengren / E-commerce Recruit

I detta avsnitt träffar vi Svante Gabrán som är grundare och VD på bolaget Xlash. De startade bolaget redan 2012 som då fokuserade primärt på sitt ögonfransserum. Under de första åren drevs det som ett hobbyprojekt och det var först för 5 år sedan som de valde att fokusera på bolaget. Förra året omsatte de hela 167 miljoner jämnt fördelat mellan egen e-handel och försäljning via återförsäljare. I avsnittet får ni höra hur de gjorde för att bygga sitt bolag och om deras lärdomar längst med vägen. Vi djupdyker i deras marknadsföringsstrategi och pratar mycket om strategi för Instagram, TikTok och Influenser marketing. Lyssna på intervjun här eller där poddar finns.

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This episode is 56 minutes long.

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This episode was published on April 16, 2023.

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