Xponential explores a sale, MEDVi faces scrutiny, Vices rebrand

April 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Xponential Fitness explores sale following three board resignations and $45.6M Q4 net loss, with shares trading below $7 down from $33 peak in 2023 NielsenIQ/Spate reports ready-to-drink NA beverages surpass $1B annually while THC beverages hit $215M as controlled indulgence goes mainstream NYT profiles telehealth company MEDVi as "billion-dollar AI company" amid scrutiny over AI-generated testimonials, fake doctors, and unapproved GLP-1 marketing Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]