玄机科技高级合伙人：顶级国漫IP的崛起与运营之道（上）

IP内容策略03:26 玄机建立之初打造《秦时明月》的策略是怎样的？05:06 十几年间，国漫行业经历了哪几个阶段？《秦时》IP运营策略相应做过哪些调整？18:50 一个IP的运营分为几个阶段？——玄机的IP“全品牌”、“再升级”、“角色化”策略50:10 内容衍生，自制or授权？如何选择合作方？对授权产品，玄机的参与度有多深？65:12 哪类内容衍生产品变现最多？粉丝运营策略66:59 《秦时》在08年和23年的粉丝画像分别是什么样的？70:05 IP运营：如何沉淀老粉+吸引新粉？——玄机的品牌化、IP深度化80:40 怎样的IP是好IP？下期预告：中国原创内容出海的星辰大海与现实较量（下）* 玄机第一次内容出海是什么契机？欧美日韩东南亚的内容媒介市场有哪些“反常识”的特点？* 玄机做海外发行，遇到过哪些问题？内容出海，在欧美日韩东南亚要注意哪些现实情况？* ...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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玄机科技高级合伙人：顶级国漫IP的崛起与运营之道（上）

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