亚宠展到动物流,宠物经济里有哪些「伪需求」? episode artwork

EPISODE · Aug 24, 2025 · 41 MIN

亚宠展到动物流,宠物经济里有哪些「伪需求」?

from 品牌为她 | BrandforHER

人满为患、羊毛薅满行李箱的亚宠展,今天最后一天落幕,今年有哪些新东西值得一看?日益火爆的宠物经济里,有哪些需求是真实存在的需求?有哪些可能是人类创造出来的「伪需求」?女仆装猫咪小红书博主@不咕咕这一代人养宠几乎都是“毛孩子”,宠物经济也会被类比为母婴经济,购买者和使用者并不相同,但我们也知道,小动物和小孩的需求依然有很大差异,宠物品牌又该如何建立消费者信任呢?欢迎收听 🎧🎙 本期主播:* Lily:内容工作者 青语CyanWorks 内容工作室,传播学&心理学背景,复杂世界里保持生长🌵 创造可能♾️* Mammon:前媒体人、美妆人,自由撰稿探索人生无限可能中⏰ 时间轴:* 00:00 亚宠展“新东西”快速一览* 09:29 养宠物有时候也是养自己* 15:58 “动物流”,像动物一样锻炼身体获得一种“无我”的快乐* 19:34 养宠的成本与责任* 25:51 宠物...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

Episode metadata supplied by the publisher feed · Published Aug 24, 2025

Embed this episode

NOW PLAYING

亚宠展到动物流,宠物经济里有哪些「伪需求」?

0:00 41:59

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of 品牌为她 | BrandforHER?

This episode is 41 minutes long.

When was this 品牌为她 | BrandforHER episode published?

This episode was published on August 24, 2025.

Can I download this 品牌为她 | BrandforHER episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!