¿Ya no existen estrellas generacionales? 🕺🏻⎪EP128

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This episode is 28 minutes long.

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This episode was published on October 18, 2026.

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from Marketing sin Filtro · host Daniela Goicochea y Marjori Haddad

2 millones de personas cantando las mismas canciones en Copacabana. 13 noches llenas en Madrid. Shakira lo logró porque empezó cuando la radio decidía quién era famoso para todos. Hoy tu hijo escucha artistas que ni su mejor amigo conoce. Así que nos preguntamos: ¿se acabaron los ídolos que unían generaciones? ¿Y qué significa eso para tu marca? Spoiler: el próximo fenómeno masivo quizás ya está sonando en tu playlist… y no es humano. 🎤🤖 ¿Quién crees que llenará estadios en 30 años? Te leemos en comentarios. 🟢 Síguenos en Instagram: http://instagram.com/mktsinfiltr0 🟢 Síguenos en Tiktok: http://tiktok.com/@mktsinfiltr0 🟢 Newsletter sin filtro: ¡Suscríbete GRATIS! https://shorturl.at/iEWru (00:00) – Intro (00:23) – 2 millones en Copacabana gratis (01:00) – ¿Quién llenará estadios en 30 años? (01:50) – Así fue el concierto de Shakira en Madrid (03:11) – ¿Cómo sigue vigente tras 30 años? (04:26) – La estrategia secreta de Shakira (05:50) – ¿Adaptarse o desaparecer? (06:23) – ¿Por qué no conozco a los famosos de TikTok? (08:09) – ¿Adiós a la adolescencia compartida? (09:23) – ¿El fin de las generaciones? (10:56) – Zara y la estrategia de nichos (12:45) – ¿Nicho o ser el Amazon de tu sector? (13:27) – Los 4 tipos de fama hoy (14:11) – ¿Por qué la repetición te engancha? (15:16) – Fama viral: el CEO de Astronomer (15:48) – ¿Artistas creados con IA? (16:59) – ¿La música con IA es libre de derechos? (18:24) – ¿Qué están viendo los niños hoy? (20:23) – El "fentanilo" de los niños en YouTube (21:13) – El algoritmo no tiene ética (22:03) – Famosos nacidos en internet (23:01) – Tipping Point: cómo explota una marca 👀 Leemos tus preguntas para responderlas en el siguiente episodio. 🔗 Suscríbete al canal: https://youtube.com/@mktsinfiltro ➡️ Sigue a Daniela: Instagram: http://instagram.com/danigoico Brandcrops: http://brandcrops.com ➡️ Sigue a Marjori: Instagram: http://instagram.com/marjorihaddad Weplash: http://weplash.com

Episode metadata supplied by the publisher feed · Published Oct 18, 2026

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¿Ya no existen estrellas generacionales? 🕺🏻⎪EP128

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