Yahoo Up For Grabs; Link Building on a Budget

Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Googles ulterior motive might be. Bruce, Jessica and Virginia discuss. Julie Joyce, co-founder of link building and social media marketing company Link Fish Media, Link Week columnist at Search Engine Land and blogger at SEO Chicks, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results. Then Aaron, Jessica and Virginia look at the ongoing tech war between the Webs superpowers: Google, Facebook, Amazon and Apple.