广告行业大变局：AI 替代执行者，创意和策略才是护城河

本期播客聚焦 AI 对广告传媒行业的影响。如今 AI 已是求职实习的必备工具，它可以高效完成简历优化、方案初稿、素材草图、视频粗剪等重复工作，基础套版类岗位更容易受到冲击。但品牌策略、客户沟通、创意把控、舆情公关这类依赖人性洞察与商业判断的岗位，反而会被 AI 赋能。AI 淘汰的只是机械执行的从业者，学会用好 AI，守住独立创意与策略思考，才是传媒新人的核心优势。在小宇宙查看该单集文稿

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广告行业大变局：AI 替代执行者，创意和策略才是护城河

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