Yang Liu, JustWear - Every No is a step closer to Yes

from Fundraising Stories with Female Founders · host Julia Elliott Brown

Yang previously worked for a VC fund and realised as an entrepreneur, the tables were now turned. Seeking VC investment was the plan after a successful Kickstarter campaign landing JustWears £150,000. But, without ‘enough traction’, VCs just weren’t ready to invest. In hindsight, Angels were the better route as their expertise and passion for supporting entrepreneurs made Yang grateful to have gone down this path.Since then, Yang has turned down Dragon’s Den investment and closed a huge £2.6million round from Pembroke VCT. By having a crystal clear strategy and answers to every investment question, including the exit plan, JustWears are killing it and got that VC investment they deserve. In this episode you’ll discover:How to stop taking rejection personallyWhy there’s no downside to trying How to create a winning strategy to fundraise quickly

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This episode is 36 minutes long.

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This episode was published on April 1, 2022.

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