Yanni & Leo: Making Thailand Eat Better | Ep #41

In this episode of The Exponential Show, host Mayank Singh sits down with Yanni and Leo, founders of OLY Snacks, for a conversation on building a better-for-you snack brand in Thailand.OLY is a high-protein cereal snack brand created by two founders with complementary backgrounds: one in food science and one as a fitness enthusiast. Their mission is to make snacking healthier, more enjoyable, and more accessible by combining taste, quality ingredients, and better nutrition.In this conversation, Yanni and Leo share the story behind OLY, how customer preferences are changing, what it takes to compete in a crowded snack market, and why community and collaborations have played an important role in their growth.A special thank you to our episode sponsor, True Digital Park, Thailand’s most comprehensive soft-landing platform for international individuals and companies.True Digital Park brings together workspace, community, and ecosystem support to help businesses and talent launch, grow, and scale in Thailand.What we cover in this episode:00:00 – Introduction02:00 – Origin storyYanni and Leo share their backgrounds, key milestones, and what led them to start OLY Snacks.05:30 – Changing customer preferencesHow consumer needs are evolving, and how OLY’s products are built around better snacking, taste, and nutrition.13:53 – Competing in a crowded marketWhat it takes to build a new snack brand while competing with large incumbents and established players.17:23 – Community and collaborationsWhy partnerships, community, and collaborations have been important in growing awareness and building trust.22:30 – Thailand as a baseThe pros and cons of building a consumer brand from Thailand, and what the local market teaches founders.25:33 – What’s next for OLY SnacksUpcoming goals, milestones, and what Yanni and Leo are working toward next.If you’re interested in food startups, consumer brands, health-focused products, entrepreneurship, or building from Thailand, this episode offers a practical look at what it takes to create a modern snack brand.#TheExponentialShow #OLYSnacks #FoodStartup #ConsumerBrand #ThailandStartup #Entrepreneurship #HealthySnacking #TrueDigitalPark