Yari Mitchell and Jenna Farr on Why Most Agency Relationships Fail

Send us Fan MailIn this episode of Be Your Own G, Georgette sits down with Yari Mitchell and Jenna Farr, co founders of Launch Lab Partners, to talk about what actually makes a client agency relationship work, and why most of them quietly fall apart.They break down the biggest mistakes founders make when hiring marketing support, why marketing does not start at launch, and what it really means to be a true partner instead of a yes person. From fundraising decks to clinical trials to commercialization, Yari and Jenna explain why your “customer” changes long before you ever sell a product, and how smart companies think about marketing from day one.The conversation also gets real about entrepreneurship, boundaries, betting on yourself, and why work life balance is a myth. If you are building something, hiring an agency, or thinking about starting your own, this episode is a masterclass in partnership, trust, and doing business your way.