Yaw Antwi Owusu wants to Reward you for your Attention

Support the ShowBuy a cup of Coffee for Enoch and his Guests: Follow Yaw Antwi Owusu on X ⁠⁠Watch this Episode on YouTubeIn this episode, I’m joined by Yaw Antwi Owusu,  ⁨@yawantwiowusu⁩  , a Product Ops leader working at the intersection of media, technology, and growth. Yaw is currently leading the commercial rollout of Adtones in Ghana, a telco-powered audio advertising platform built with MTN, and also runs Building Bytes, a podcast spotlighting Ghana’s digital economy.We dive into the next frontier of digital marketing: Rewarded Attention and Audio Engagement. Yaw shares:Why traditional ad formats are losing impact in Africa’s mobile-first marketsHow audio and telco channels are opening new ways to engage peopleBehind-the-scenes stories from launching Adtones in GhanaThe role of trust, timing, and value exchange in modern marketingIf you’re curious about the future of digital marketing in Africa, this is a must-watch conversation.👉🏾 Follow the Colours of Social Media podcast on YouTube: https://youtube.com/@cosmpod Timestamps00:00 Intro01:40 How Yaw Antwi Owusu got into Media, Tech & Growth.02:38 What is AdTones?05:00 What is Rewarded Attention? Yaw explains.06:45 Why you should optimise for Attention09:25 Will AdTones serve relevant Ads? Enoch asks10:19 How AdTones can help your business grow12:35 How Telcos are working with AdTones14:45 Challenges You might face in Mobile Advertising16:45 Yaw experiences with Building Bytes Podcast and commercial rollout of AdTones18:26 Lessons from Yaw? All the best :-D21:00 Building Building Bytes Podcast24:55 Yaw's excitement on the Future of Digital Marketing in Ghana25:50 How can Marketers in Ghana stay relevant in 202530:15 Getting in touch with Yaw Antwi Owusu + Outro