Yay Areaaaaa!: Gabby Turner on the Bay Area Hosting the 2026 FIFA Men’s World Cup

Thirty days from the start of the 2026 FIFA Men’s World Cup, Tim Bryson sits down with Gabby Turner, Vice President of Marketing and Innovation for the Bay Area Host Committee.In this episode, Gabby shares her story, her path into sport, and her role helping shape one of the most historic years in Bay Area sport. In 2026, the region will host Super Bowl LX and FIFA Men’s World Cup matches in the same calendar year, marking the first time this has ever happened.This conversation explores what it takes to bring global sporting events to life, the power of storytelling and innovation, and how the Bay Area Host Committee is serving as a forcing function for collaboration and coalition building across cities, sectors, industries, communities, and institutions.From marketing and regional identity to legacy, impact, and the future of global sport, Gabby offers an inside look at what it means to host the world.It’s happening. We walking!!Graphic art designed by LeRoid David.