業務=人力密集+現場判斷+高度關係經營-城邦文化李再星業務總監 episode artwork

EPISODE · Apr 16, 2026 · 24 MIN

業務=人力密集+現場判斷+高度關係經營-城邦文化李再星業務總監

from 關於出版,我想說的是........ · host 台北市出版商業同業公會

從編輯到經營,這一集我們把鏡頭轉向出版最關鍵卻最少被理解的角色——業務。 邀請城邦文化第三事業群李再星業務總監,從早年跑書店、查庫存、親送書,到數位化與通路轉變,拆解「書是如何被賣出去的」。 出版業務不只是送書,更是選書、談判、通路策略與信任經營的綜合戰。 在紙本衰退與通路變局下,業務如何決定一本書的命運? 這一集,帶你看見出版現場最真實的一面。 -- Hosting provided by SoundOn

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業務=人力密集+現場判斷+高度關係經營-城邦文化李再星業務總監

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