Yeah, But How? Michelle Battersby on Building, Selling & Starting Again

In this week's episode of our new mini-series Yeah, But How?, Tash sits down with everyone's favourite founder, Michelle Battersby, for an unfiltered deep dive into the full Sunroom journey - from the spark of an idea, through raising investment, all the way to acquisition.Michelle shares why she and her co-founder Lucy Mort made the call to pursue an M&A path with their startup, what the process actually looked like behind the scenes, and the biggest roadblocks she and her team faced along the way. She reflects on where Sunroom got it right, what they learned about the creator economy, and why Fanfix was the right fit as an acquirer.We also explore some of the big questions: Could Sunroom have kept going? What lessons are worth passing on to the next wave of founders? And what’s next for Michelle as she enters her next chapter?Michelle also opens up about her experience of leadership and motherhood - and what it takes to make workplaces more supportive for women and mothers.This is a must-listen for anyone curious about the realities of startup life, the challenges of M&A, and the lessons Michelle has carried into what comes next. Sponsored by Blackbird.