Year-End Fundraising Email Study Results - How Many Emails to Send

If you’ve ever wondered, "How many emails should we send in our year-end campaign?" Turns out, you're not alone!  We get this question every year, and now, thanks to Jaime Freidrichs, a fundraising coach dedicated to helping small but mighty organizations succeed, and 71 nonprofit survey participants — we’ve got some real data to guide you. In our latest episode (and blog post), we dive into the findings of Jaime’s study on the 2023 year-end email strategies of 71 nonprofits running online campaigns to understand: How frequently successful nonprofits emailed their supporters. The sweet spot for sending emails (without overloading your supporters). Surprising stats on email volume vs. meeting fundraising goals. With this survey Jaime hopes to take at least SOME of the guesswork out of your year-end email strategy. Read the fully formatted blog post to accompany this episode at: [link to episode on MayeCreate.com]