Year-End Giving Round 2
We’re back! After a year-long hiatus, the Nonprofit Reframe podcast is back with more nonprofit content, stories, and laughs. It’s that time of the year that nonprofits know and love and dread and hate: year-end giving. There’s a lot to juggle when it comes to sending year-end appeals to your donors. In today’s episode, we’re talking about why year-end appeals are important, using mailed appeals to your advantage, and how to do segmentation in a way that increases and personalizes outreach to your donors. What’s in this episode: [03:24] What is a year-end appeal and why is it important? [12:17] The importance of data management, no matter the size of your organization [15:00] How mailed appeals can still be effective and why engaging different generations of donors is crucial [21:20] What to do in the fall to prepare for year-end giving and why segmentation is beneficial [30:49] Best examples of segmentation For full show notes, resources, links and to download the transcript, visit our website: https://thenonprofitreframe.com/ Do you love our show and want to hear even more from us? You can get behind-the-scenes episodes and more by supporting us on Patreon: https://www.patreon.com/nonprofitreframe
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