Year-round marketing vegetables and flowers with Corinne Hansch and Matthew Leon of Lovin’ Mama Farm in New York State episode artwork

EPISODE · Mar 11, 2025 · 1H 4M

Year-round marketing vegetables and flowers with Corinne Hansch and Matthew Leon of Lovin’ Mama Farm in New York State

from Growing For Market Podcast · host Corinne Hansch, Katie Kulla

Having started several farms before their current Lovin’ Mama Farm in Amsterdam, New York, we hear from Corinne Hansch and Matthew Leon what they learned from their previous farms, and what they did differently this time. They discuss their journey from California to New York, the challenges of adapting to a new climate, and ways they are trying to find work-life balance on a busy, year-round farm.In order to sell year-round, and hang onto good crew members by not having to let them go at the end of the season, they have branched out into new markets like Etsy, along with several farmers markets and more traditional outlets. Hear how they sell flowers and produce that come back from market (hint: it involves a lot of drying). They also discuss how a strong commitment to regenerative, Real Organic certified practices is the foundation of their farm in this great interview with host Katie Kulla. Connect With Guest:Instagram: @lovinmamafarmWebsite: lovinmamafarm.comPodcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comFarmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

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Having started several farms before their current Lovin’ Mama Farm in Amsterdam, New York, we hear from Corinne Hansch and Matthew Leon what they learned from their previous farms, and what they did differently this time. They discuss their journey from California to New York, the challenges of adapting to a new climate, and ways they are trying to find work-life balance on a busy, year-round farm.

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Year-round marketing vegetables and flowers with Corinne Hansch and Matthew Leon of Lovin’ Mama Farm in New York State

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