Yeastie Boys seek love money for European expansion

Over the past 6 months Brews News has received at least one request to promote a crowd funding scheme covering everything from a "precision tool for your perfectly crafted beers" aka a bottle opener to "a draft system that serves any beer, fresh from the tap, anywhere you want it". We also recently received a release about the "world’s first smartphone-controlled home-brewing machine". Today we received an announcement from Yeastie Boys advising that next year they will be crowd funding expansion into Europe. I have mixed feelings about the whole crowd funding thing. On one hand, it is an excellent way for new, small and non-traditional businesses to leverage the consumer demand and passion for what they are doing. On the other hand, there is an element of hype and hubris creeping in to the craft beer world that, when combined with a new, loosely regulated funding model, has the potential for disaster. With Yeastie Boys' Stu McKinlay being a great observer of the craft industry and always willing to have a frank chat, Yeastie Boys announcement seemed a great chance to chat about Zen and the art of crowd funding. If you're interested in crowd funding, and especially investing in Yeastie Boys, here's some background to them and their campaign and crowd funding of beer in general... Metabrewery Seeks Backing Vocalists For World Changing Gig (Yeastie Boys) The Social Brew Work (All About Beer Magazine) BrewDog – Fill your boots! (Referenced in the conversation)