Yellow Card: Lessons on Getting to 1 Million Users[S2, Ep6].

On this episode, we had a great time talking to John Colson, CMO of Yellow Card. John shares his personal life stories and lessons on building and growing Yellow Card to expand to 16 countries. He explained how the business operates, acquires and retains customers, and the outlook for the future. To ensure you don’t miss any episodes, or updates, and for additional information on the hosts, follow @teardownpodcast on Twitter. If you would like to get all the insider’s gist first, subscribe to our newsletter here: [africanstartupteardownpod.substack.com](http://africanstartupteardownpod.substack.com/) Please leave a review, comment, share, and like whenever you listen. We want to hear from you and appreciate your feedback. Better ratings mean more people get to listen to the show, and it helps us grow. *Timestamp* 00:00 – 00:39 – Intro 00:39 – 08:17 – Yellow Card early days/ How John joined Yellow Card. 08:17 – 10:26 – Breadth of Yellow Card products 10:26 – 12:00 – Yellow Card Customer pitch 12:00 – 18:09 – Yellow Card expansion 18:09 – 22:13 – How Yellow Card Scales 22:13 – 29:07 – Yellow Card Customer Acquisition Strategy 29:07 – 34:11 – Yellow Card Customer Acquisition philosophy 34:11 – 40:21 – Growth lesson 40:21 – 44:35 – Customer Relations 44:35 – 47:26 – Naira liquidity problem 47:26 – 50:42 – Yellow Card Bull case 50:42 – 53:01 – Yellow Card Resilience 53:01 – 58:30 – John’s Yellow Card stories/advice. 58:30 – 59:42 – Final words/Outro.