Yellow Party: A Family Business

In this episode of Your Hero’s Journey, I sit down with Brandon McClary—co-founder of Yellow Party, and Partnerships Manager at Cannes Lions. From grassroots community-building to navigating running a business w/ his brothers, Brandon shares how he knows when it's time to scale, how he operates with spiritual clarity, and how he leads family-centered enterprises with integrity. In this episode, we cover: - What it really means to grow a community-based business—with intention and soul - Signs it’s time to scale—and how to do it without losing your core - Running a family-rooted business and preserving unity through growth - Choosing faith over control: spiritual principles that guide every business decision -Tactical advice on building teams, systems, and creative vision for long-term sustainability For anyone building a community-based business that blends vision and values—this episode is a must-listen.