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Yellow Pencil Syndrome

An episode of the Business Building Success Show podcast, hosted by Glen Springfield, titled "Yellow Pencil Syndrome" was published on June 16, 2021 and runs 7 minutes.

June 16, 2021 ·7m · Business Building Success Show

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Now, what is the yellow pencil principle? It goes something like this. If you needed a pencil and you had to write something, I said, "Here, pick a pencil." Well, which pencil would you choose? They're all the same. They're all number two pencils. They're all made in the same place as just a big bowl of pencils and so you wouldn't really care which one you use because to you, they're just all the same. Well, to a lot of people, your business is just like every other business that's like yours.

Now, what is the yellow pencil principle? It goes something like this. If you needed a pencil and you had to write something, I said, "Here, pick a pencil." Well, which pencil would you choose? They're all the same. They're all number two pencils. They're all made in the same place as just a big bowl of pencils and so you wouldn't really care which one you use because to you, they're just all the same. Well, to a lot of people, your business is just like every other business that's like yours.

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