Yelp is not evil! Building a business using digital CAC - Acquisitions Anonymous Episode 87

Michael Girdley (@Girdley) and Mills Snell (@thegeneralmills) are joined by Johnny Robinson (@SqueegeeGod) in this episode. We talked about getting inspired to launch a business, building an online presence while differentiating from your competitors, W2 employees vs. 1099 workers, entrepreneurship learnings, maintaining successful business relationships, subcontracting as a growth medium, and much more!-----Thanks to our sponsors!MicroAcquire is the #1 startup acquisition marketplace. It is simply the most efficient way to buy and sell startups when you’re ready to make your next move.-----* Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.-----Show Notes:0:00 Intro1:03 Microacquire2:58 Johnny’s LLC and background5:11 How is the operation of your business currently?7:12 What did you study in school, and how did you find your way into entrepreneurship?9:47 How did you manage to go from operating your business to passive ownership?13:53 What have you learned by hiring W-2 employees and subcontracting through 1099s? What did you choose to scale up?18:38 Do your subcontractors represent your Brand?20:41 How is your customer acquisition funnel built? Can you walk us through your operation stack?21:47 How did you build a brand and differentiate yourself online? What’s your take on Yelp?28:00 What is your formula for home services businesses?33:41 How big can window cleaning businesses get? Which additional complementary services can you stack together? 37:29 What’s the story after the Covid bump you suffered back in 2020?42:27 Tell us about your crazy hiring stories-----Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.-----Additional episodes you might enjoy:#83 Can you grow a business in a shrinking market? Featuring baller @WilsonCompanies as a special guest!#82 How Great Operators Win! How PE does it like pros with Mark Brooks#48 Two Landscaping Businesses for Sale - Mike Botkin of Benchmark GroupSubscribe to  weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking hereDo you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.For inquiries or suggestions, email us at [email protected]