Yelping Endorsement Power

#TChat Radio is all new on Tuesday, January 22, 2013, at 7:30 pm ET (4:30 pm PT).   Endorsements online can mean a lot. They can help an organization's SEO, and research shows that a large majority percentage of social media users turn to their peers for recommendations on products and services, and not to the organizations themselves that provide these -- a sort of unofficial recommendation. Against the backdrop of social endorsements are the official and unofficial mechanisms for professional endorsements and recommendations that drive careers, too. For this week's #TChat Radio and Twitter #TChat, we're going to look into whether or not all online endorsements are created equal, and we're going to do our best to extrapolate as many key takeaways as possible applicable to the world of work.   Join co-creators and hosts, Meghan M. Biro and Kevin W. Grossman and this week's expert guests: Dr. Marla Gottschalk, Practice Manager in Organizational Development at Rand Gottschalk & Associates, a management consultant focusing on organizational change and performance development. Mike Dwyer, Co-Founder and Managing Director of Market Development at QUEsocial, a social business technology platform that equips employees in recruiting, sales, customer service, product marketing and marketing with job-specific training, content and motivation to convert social media activities into desired outcomes. This is one show you don't want to miss. We'll see you here!