Yelp's Emily Washcovick on How to Boost Your Marketing for the Upcoming Online Black Friday/Xmas Shopping Season

Due to the impact of the coronavirus this year's shopping season is likely to move online with Walmart, Macy's and other retailers having already taken steps in that direction. Have you taken the necessary steps to prepare your business for the season?   For this episode, we have Emily Washcovick, the Senior Field Marketing Manager at Yelp. She talks about how small businesses can up their e-commerce game.