Yelp’s Positive Q2 Reports, When do SMBs Hire Key Roles & How to Create Content When AI Writes Well

Send us Fan MailYelp, in a turnaround from a disastrous 2020, even managed to surpass 2019 number by about 15% by targeting enterprise customers and seeing more self-serve success and success outside of the restaurant vertical. Bredin surveyed over 800 SMBs on how they learn about product and services for their businesses,The biggest takeaway: Roles one would expect to be common – such as a head of sales, marketing or HR – are not that prevalent; and those SMBs that do fill these positions fill them later in their development than one might expect. AI writing tools mean that the marginal cost of a blog post is nosediving from multiple skilled person-hours to minutes spent in a freemium SaaS product. Any company with a modest budget and a functioning internet connection will be able to pump out truly mind-numbing volumes of content. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 27Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/